Posts Tagged ‘Service Broker’

Realize the benefits of Azure Stack NOW! Order Dell EMC Cloud for Microsoft Azure Stack Today!

Order Dell EMC Cloud for Microsoft Azure Stack Today!

George O'Toole

Senior Advisor Product Marketing, Dell EMC
Senior Advisor Product Marketing, Dell EMC

Back in May, Dell EMC announced Dell EMC Cloud for Microsoft Azure Stack, a new, turnkey, hybrid cloud platform that offers a simple and fast path for implementing and sustaining a hybrid cloud based on Microsoft Azure Stack. The new platform helps organizations standardizing on the Microsoft Azure ecosystem to accelerate their digital transformation with automated IT service delivery for traditional and cloud-native applications.

As a result, organizations can better engage with their customers, reduce time to market for new services, and free-up resources to focus on adding business value.

Why Dell EMC for Microsoft Azure Stack?

The new Dell EMC Cloud for Microsoft Azure Stack brings Dell EMC’s leadership in worldwide cloud infrastructure with its long history of partnering with Microsoft, which includes shipping the industry’s first Microsoft-based hybrid cloud all the way back in October 2015. Plus, we’re pretty good at this cloud thing – according to IDC, Dell EMC was No. 1 in the worldwide cloud infrastructure market for 2016 with $5.7 billion in revenue and 17.6% market share.

Interoperability between public and private cloud resources has quickly become not just a “nice to have” but actually is a top requirement for many organizations’ IT infrastructures. The turnkey Dell EMC Cloud for Microsoft Azure Stack delivers a consistent experience across Azure – whether it’s Azure public cloud or your own on-premises Azure Stack.

We’ve engineered our Cloud for Microsoft Azure Stack with our industry leading Dell EMC PowerEdge servers and Dell EMC Networking and to deliver a hybrid cloud platform that is built, sustained and supported as one.

And it doesn’t stop there, as we’ll offer cool Dell EMC IP add-on options for backup, encryption and more!

What Can You Do Today?

Since Azure Stack isn’t readily available yet, how can you take advantage of Dell EMC Cloud for Azure Stack today? Well, there are a couple ways.

You can start with our single node Developer Edition (for test and development) RIGHT NOW. Begin your Azure Stack journey with a small capital outlay and continue to use Dell EMC Azure Stack single node systems for test and development into the future. Plus, customers can easily update to the GA code once Microsoft releases Azure Stack so you won’t be starting from scratch.

But wait – that’s not all! Earlier this year, we began partnering with Microsoft on offering a select group of customers worldwide to be part of our Early Adopter Program. Based on the response we’ve received, we’ve decided to extend the ability to order to additional customers via our Dell EMC Early Order Program for Microsoft Azure Stack (multi-node). These customers will be perfectly positioned to expand and accelerate their Azure cloud environments as quickly as possible post-GA.

Ok that sounds cool but why should customers and partners jump on the bandwagon right now? First, to get a step up on the competition by being among the first to go operational with Azure Stack. Secondly, Dell EMC will ensure that your single or multi-node Azure Stack platform will be ready to go, validated and tested, when Azure Stack is generally available.

Why is this important?

We’re tightly integrated with Microsoft to ensure we test every software, firmware, and drive with the latest code from Microsoft before it ships. This avoids any last minute hiccups to the infrastructure on-site and potential risk of updating something that is either untested or done incorrectly. With all the pre-engineering done in our factory and minimal time on-site, your hardware warranty starts close to when your system is operational and avoids any disruptions to the deployment process and enables us to spend as little time on-site and hand over the keys to you ASAP (matter of days).

Ready to get started? The Dell EMC Cloud for Microsoft Azure Stack is orderable now. Contact your Dell EMC Rep today!

Want to learn more? Visit

The Gift Of Simplicity! IT Managers in the Digital Era

IT Managers in the Digital Era

Berna Devrim

Senior Director, Global Solutions Marketing at EMC at EMC
With more than 20 years of marketing, research and development, market entry, routes to market and technology experience, Berna Devrim currently leads EMC Global Solutions marketing.



How is being an IT manager like being the head of a household during the holiday season? First of all, there’s a lot to get done in a very short amount of time. If you can relate, these questions might sound familiar to you:


What’s on everyone’s wish list?

How can I get all these things checked off and stay within my budget?

How many places do I need to go to get everything I need?

Is everyone happy with what they got or do we need to make some exchanges after the fact?




Prior to entering the digital era we’re living in today, these tasks were much harder to accomplish. People found themselves running from store to store with scattered lists of items to grab, waiting in long lines and losing track of how much money has been spent. Today, online shopping and price comparison web apps have brought simplicity to the holiday insanity we all love so much (thank goodness).


Nowadays, people are checking off wish lists with a few clicks of a button. Just log online, sort through some catalogs and toss desired items into a shopping cart with a full price breakdown. You can even use apps and barcode scanners to find out the cheapest place to buy an item. Goodbye mayhem! You just freed up hours of time to focus on the rest of your holiday planning.


Now, let’s take that same concept and apply it to the IT manager’s role. IT requests are coming in left and right from business units and departments. New apps and services need to be deployed to satisfy everyone but there is limited time and resources. To meet demanding deadlines the IT team needs to achieve new efficiencies when it comes to delivering applications and IT services. Business as usual just isn’t an option anymore.


If IT teams want to drive more business value and build enhanced customer experiences in today’s digital world, they need to redefine their business models. Organizations must adopt new processes for delivering IT services with greater speed and agility while simultaneously driving down costs. Traditional IT methods just won’t keep up, period. Organizations have struggled to bring together the security, compliance and reliability of private cloud with the simplicity, flexibility and easy access public clouds offer, while maintaining control and visibility. But once again, new technology saves the day- this time in the form of the Federation Enterprise Hybrid Cloud.

The fully engineered solution provides IT admins, developers and business analysts alike access to a self-service catalog for automating enterprise applications and IT resource deployments on-demand. Add new applications and services in a few clicks with full transparency into the environment’s health as well as full cost breakdowns.

EMC’s Federation has brought together best-of-breed technology to simplify and drastically accelerate IT requests and tasks through automation and a self-service catalog. Processes that previously took weeks or months to complete are being deployed in a matter of minutes allowing IT staff to invest more time into innovation and driving the business forward.


Bottom line…


In today’s digital world, a unified, seamless approach to IT service delivery is a fundamental aspect of an organizations ongoing operational success. With new levels of automation, self-service and visibility into every aspect of the infrastructure, IT managers can proceed into the future with confidence. Now, if only EMC could provide the same gift of simplicity to the rest of the holiday planning this year!




To see our solution in action, visit our demo site here. Or, learn more on our webpage and follow @emccloud on Twitter.






IT a Service Broker: Driving Efficiencies across the Cloud Supply Chain

Mo Khalid

Technical Marketing Manager at EMC

     IT is under pressure from the business to provide  capability and capacity they need on demand. With Cloud Providers providing the capabilities and capacity faster without an initial large expenditure is appealing to the business units compared to traditional IT which has led to Business units purchasing IT as service – IaaS, PaaS and SaaS  from external providers and bypassing IT , leaving IT  to react after the fact.


IT organization have realized that to stay relevant with the demands of the business they must serve as the Service servicebrokerbroker between their internal customers (lines of business) and all IT services whether consumed by Private  or Public Clouds. By being the broker for IT services, IT organizations can offer the lines of business the capability and capacity they need on demand, along with metered price, while managing sla’s, governance, risk, and compliance the company requires and in the process drive efficiencies across the supply chain.


In the blog we will look at various factors from an efficiency perspective as to how IT as a broker can help the Enterprise drive efficiencies across the cloud supply chain.


  • Optimization of Cost vs. Utilization: The first factor has been explained pretty well in Daanish’s blog on  cost optimization vs. utilization.  He showed that in a role of a broker by understanding the patterns and utilization of the workloads, IT can guide the business on turning off unused re-sources they could easily save money.  He uses an example of an Enterprise who has 10K separate AWS accounts and what the cost would be from a developer on the LOB consuming AWS and never turning of the resource even if it is not utilized compared to  turning off underutilized resources roughly came up with a saving of   $4,567,320 per year.


  • Vendor Management: Lets say if each Line of business (LOB) is negotiating with the external Cloud Service Provider (CSP)  independently they are not going to get the right value both from pricing and SLA. To illustrate lets say  each Line of Business are consuming 100k  worth of service per year say and if they are 15 Line of Business (LOBs) that is 1.5 Million dollars so question is would a CSP provide better pricing and SLA for 100K or 1.5 Million. With IT being the intermediary broker,  IT’s vendor management team can negotiate better pricing and procure better SLAs with the Cloud Providers for 1.5 million collectively rather than each LOB doing it individually for 100K.  The additional key element is that IT can monitor the SLAs and can also negotiate better pricing the year after , if  some SLAs  are not met.


  • Operational Cost: Taking the Line of business (LOB) example again, lets say the LOB starts with a few servers on CSP (ex:AWS ) and over time it grows to 100s  of server,  so now from managing a few server the LOBs have to manages 100s and they start looking for a dedicated operational person to manage the servers and that is now an Opex Cost increment as that expertise does not come cheap. Let’s say the LOBs hire an Operator for 100K  and Enterprise have 15 LOBs each having their own operators that is 1.5 million dollars. IT was built to manage and operate the applications which run the business and so as a Service Broker they can build a better opex model where they will be able to manage the entire system with 2 dedicated operators specializing in AWS  (2*100K =200K) which in turn saves the Enterprise roughly a saving of 1.2 million dollars per year.


  • Utilization Patterns : IT with good monitoring and metering tools will be able to understand the capabilities and utilization patterns from all the LOBs can provide better guidance for example lets take  AWS and capabilities they provide:
    • Based in utilization patterns , they they can look at further savings by looking atreserved instances rather than just on demand instances and negotiate better pricing.Reserved Instances provide you with a significant discount (up to 75%) compared to On-Demand Instance pricing
    • IT can guide the business that utilization does not justify the cost from a scale up perspective but rather build for base utilization and use principles of elasticity using AWS services like LB + AutoScale Policies which provides the capability. This drives a lot of efficiency over time and helps change the mindset.
    • Over time by understanding the patterns of consumption and operating an external cloud IT can build a Private Cloud and start making placement decisions based on performance vs. cost vs. risk and drive overall efficiencies.


  • Risk Management: This is something, which is not quantifiable, but as we have seen with critical data leak there can be major consequences.  With IT as a Service Broker they can Manage Risk better as they have better visibility tools, and can audit periodically and provide better  guidance to the internal business customers from security, risk and governance compared to Line of Business doing it themselves.


These are a few of the factors that lends itself to IT being in the Service Broker role to drive efficiencies across the cloud supply chain and in time be in front of the business units aligning and enabling strategic decisions to be executed .  They key element being that IT should not start with “no cannot do”, but more of “lets work together and bring you the capability faster” in a true Service Provider model.

We at EMC have been helping enterprise IT organizations transition to a broker of services as part of the transformation journey to  IT as a Service provider. EMC provides advisory services, engineered solutions and consulting across the cloud supply chain.


Make Shadow IT Your Friend And Save Millions As A Service Broker Be The Broker of IT Services & Solve Shadow IT Dilemma

Be The Broker of IT Services & Solve Shadow IT Dilemma

Daanish Ahmad

Cloud Solutions at EMC

This is the 2nd in a series of “Yes Really” posts. See the first here.

Shadow IT. Long cast as the fast solution when Enterprise IT can’t move fast enough. Subsequently also cast as the enemy for Enterprise IT. But how about this: Enterprise IT can make Shadow IT its friend – and save millions for the business in the process. How? Read on.

I recently read an enlightening blog post from Gartner VP Thomas Bittman. In it, he described the impact of shadow IT on a single organization. That organization hired a third party to conduct an audit. The audit found over 10,000 accounts had been opened with AWS outside of IT’s knowledge. This was 10x more than that organization’s IT team estimated. But that wasn’t the interesting part. The audit also uncovered that about 30% of the infrastructure the business was paying for was not being used. The business simply forgot to turn the infrastructure off after they no longer needed it.


This is a clear and present opportunity for in-house IT to deliver value to the business. How? By playing the role of Broker of Services and turning off those unused resources for them. How much money would that save? Millions, potentially. Don’t believe me?

Let’s put some estimates to Bittman’s anecdote. Let’s say a developer wants to build an Intranet portal, built on a LAMP stack and is stateless (“cattle like” so to speak) with a medium traffic pattern. Let’s add that this is low to medium criticality and requires periodic snapshots say every hour, RDS, and dedicated SSL cert.

Pump those requirements into the Amazon cost calculator and this is what you come up with:


Let’s call that $126.87/month the average cost per account of those 10,000 accounts. Multiply that number by 12 and you get a cost of $1,522.44 per year. Multiply that number by 10,000 and you get $15,224,400 as the cost for all 10,000 accounts on an annual basis.

How much of that $15,224,400 is wasted by allowing 30% of that infrastructure to sit unused?



Per year. That’s a lot of money. And hypothetically, that’s how much the company in Bittman’s post isburning. It’s also the amount of money the company’s IT organization could save its business if they played the role of broker of services (thus ensuring infrastructure doesn’t sit unused). And if you don’t buy the $126/month per account cost, even at $50/month, the savings is still nearly $2 million.

Wouldn’t it be nice to walk into your CFO’s office and state, “I could save you millions”? Wouldn’t it be nice to tell your business they can still use those public cloud providers? If your IT organization acts as a broker of services, you can.

We’ve been helping enterprise IT organizations become a broker of services for long time at EMC – but just recently we developed an engineered solution to make it much easier and much faster to get there. See it in action here.


Twitter: @EMCCloud


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