Posts Tagged ‘ITaaS’

Realize the benefits of Azure Stack NOW! Order Dell EMC Cloud for Microsoft Azure Stack Today!

Order Dell EMC Cloud for Microsoft Azure Stack Today!

George O'Toole

Senior Advisor Product Marketing, Dell EMC
Senior Advisor Product Marketing, Dell EMC

Back in May, Dell EMC announced Dell EMC Cloud for Microsoft Azure Stack, a new, turnkey, hybrid cloud platform that offers a simple and fast path for implementing and sustaining a hybrid cloud based on Microsoft Azure Stack. The new platform helps organizations standardizing on the Microsoft Azure ecosystem to accelerate their digital transformation with automated IT service delivery for traditional and cloud-native applications.

As a result, organizations can better engage with their customers, reduce time to market for new services, and free-up resources to focus on adding business value.

Why Dell EMC for Microsoft Azure Stack?

The new Dell EMC Cloud for Microsoft Azure Stack brings Dell EMC’s leadership in worldwide cloud infrastructure with its long history of partnering with Microsoft, which includes shipping the industry’s first Microsoft-based hybrid cloud all the way back in October 2015. Plus, we’re pretty good at this cloud thing – according to IDC, Dell EMC was No. 1 in the worldwide cloud infrastructure market for 2016 with $5.7 billion in revenue and 17.6% market share.

Interoperability between public and private cloud resources has quickly become not just a “nice to have” but actually is a top requirement for many organizations’ IT infrastructures. The turnkey Dell EMC Cloud for Microsoft Azure Stack delivers a consistent experience across Azure – whether it’s Azure public cloud or your own on-premises Azure Stack.

We’ve engineered our Cloud for Microsoft Azure Stack with our industry leading Dell EMC PowerEdge servers and Dell EMC Networking and to deliver a hybrid cloud platform that is built, sustained and supported as one.

And it doesn’t stop there, as we’ll offer cool Dell EMC IP add-on options for backup, encryption and more!

What Can You Do Today?

Since Azure Stack isn’t readily available yet, how can you take advantage of Dell EMC Cloud for Azure Stack today? Well, there are a couple ways.

You can start with our single node Developer Edition (for test and development) RIGHT NOW. Begin your Azure Stack journey with a small capital outlay and continue to use Dell EMC Azure Stack single node systems for test and development into the future. Plus, customers can easily update to the GA code once Microsoft releases Azure Stack so you won’t be starting from scratch.

But wait – that’s not all! Earlier this year, we began partnering with Microsoft on offering a select group of customers worldwide to be part of our Early Adopter Program. Based on the response we’ve received, we’ve decided to extend the ability to order to additional customers via our Dell EMC Early Order Program for Microsoft Azure Stack (multi-node). These customers will be perfectly positioned to expand and accelerate their Azure cloud environments as quickly as possible post-GA.

Ok that sounds cool but why should customers and partners jump on the bandwagon right now? First, to get a step up on the competition by being among the first to go operational with Azure Stack. Secondly, Dell EMC will ensure that your single or multi-node Azure Stack platform will be ready to go, validated and tested, when Azure Stack is generally available.

Why is this important?

We’re tightly integrated with Microsoft to ensure we test every software, firmware, and drive with the latest code from Microsoft before it ships. This avoids any last minute hiccups to the infrastructure on-site and potential risk of updating something that is either untested or done incorrectly. With all the pre-engineering done in our factory and minimal time on-site, your hardware warranty starts close to when your system is operational and avoids any disruptions to the deployment process and enables us to spend as little time on-site and hand over the keys to you ASAP (matter of days).

Ready to get started? The Dell EMC Cloud for Microsoft Azure Stack is orderable now. Contact your Dell EMC Rep today!

Want to learn more? Visit

Hybrid Cloud: Using IT Efficiently The Cost Savings & Benefits Of The Hybrid Cloud

The Cost Savings & Benefits Of The Hybrid Cloud

Berna Devrim

Senior Director, Global Solutions Marketing at EMC at EMC
With more than 20 years of marketing, research and development, market entry, routes to market and technology experience, Berna Devrim currently leads EMC Global Solutions marketing.



You know that feeling you get when you find $40 in your pocket? You’re instantly thrilled and begin running through all the possibilities of what to do with it. Will you buy a new pair of shoes? Spend it on a night out with friends? Or maybe you will save it!

Now, take that same level of satisfaction and multiply it by one million. That’s how today’s IT leaders are feeling when they realize the benefits of implementing a hybrid cloud environment. According to the latest Principled Technologies study, an organization of approximately 30,000 employees with 5000 virtual machines can experience a potential $41.1 million in savings and benefits over a three-year period! Thcloudis is one great indication why according to IDC more than 80% of enterprises will commit to hybrid cloud architectures by the end of 2017.

Now you might be wondering, “that’s a huge number, how can I save that much?” The IT Service Transformation with Hybrid Cloud: Build vs Buy? study provides a deeper look into the cost and time savings a hybrid cloud can deliver. Of course each organization is different and therefore actual results may vary. Here’s what we learned:

Self-Service Portal and Catalog: Allowing IT consumers to request their own resources on-demand eliminates the time spent waiting for a request to be picked up from a queue and bypasses any review processes. Workers leveraging such catalogs were found to be between 2 to 4% more productive, which translates into real cost savings to the business. !cloud

Automation and operational management: Workflows and service templates within the hybrid cloud ensure process standardization and automated execution, significantly reducing process complexity and making resources easier to access and consume.   These efficiencies deliver huge benefits to cloud administrators, with up to a 56% time savings. When the tedious time consuming tasks have been done for you there is less time spent on manual, repetitive tasks and more time to spend on innovation!

Resiliency & Data Protection: IT departments are able to maintain visibility and control thanks to the self-service catalog. Access rights and security control policies are predefined so users can request IT and application resources as needed. The catalog provisions resources and workloads that are automatically aligned to pre-set cost, performance, and protection requirements leading to 6 fewer breaches and 36 less hours of downtime.

ITaaS & DevOps: Companies leveraging the self-service model are experiencing 15-30 days faster project delivery which can result in as much as a $5.9M revenue increase over 3 years. Developers can provision their development environments as platform as a service (PaaS) with the ability to easily define their service-level agreement (SLA) needs. At the end of the day, staff is devoting more time to delivering new business solutions and improving existing applications!

Enterprise wide resource pool: Last but not least, users can scale resource allocation up or down as needed and without the help of IT. Automated tools can help IT identify and eliminate capacity overprovisioning or underutilization. Think of this like a family cell phone plan. You can pinpoint who is wasting resources and find ways to cut down on costs. These are critical capabilities that can help you tame and better manage infrastructure growth resulting in potential savings up to $10.9M over 3 years!


With savings and business value like these presented by Principle Technologies, it’s no wonder CIOs and CTOs alike are pushing for ITaaS technologies to help maintain their companies’ competitive edge. Considering only 20% of enterprises will not be committed to a hybrid cloud by 2017, traditional IT organizations run the risk of their market share slipping away right before their very eyes. Fast reacting, nimble competitors are prevalent. Not to mention they are moving quicker, more efficiently and with more money to spend on innovation!

The question now changes from “do we go down the hybrid cloud route?” to “how do we get there before our competitors?” Luckily we have an answer for that, too! For the full version of our whitepaper, get details here and stay tuned for Part 2 where we analyze the strategy and effectiveness of building your own hybrid cloud vs buying a fully engineered solution!


For more information on the Enterprise Hybrid Cloud, view our webpage or try an interactive demo.


A Strategic Partner for the Journey to ITaaS The VP of IT's Roadmap to the Hybrid Cloud!

The VP of IT's Roadmap to the Hybrid Cloud!

Berna Devrim

Senior Director, Global Solutions Marketing at EMC at EMC
With more than 20 years of marketing, research and development, market entry, routes to market and technology experience, Berna Devrim currently leads EMC Global Solutions marketing.

You’ve probably heard the expression “disrupt or be disrupted” a few times as we enter today’s digital era that got everyone talking about ITaaS models. There’s no question that technology is reshaping the way people live their lives. Today’s generation is bored by anything traditional. Think about it, did you ever think you’d live to see the day where infants are playing with toys that could be potentially smarter than they are? App developers have created “Smart Toys” that listen, learn and adapt to a child’s personality. Apparently a sandbox and shovel just wont cut it anymore!


What exactly does that mean for businesses? It means the “status quo” is going to be a thing of the past. If a company isn’t putting out hip, savvy ideas they will be simply overlooked and forgotten. But coming up with new ideas is only half the battle. A company needs to be able to properly execute to maintain a competitive edge.

This all routes back down to the foundation platform that the IT department is relying on. Slow, siloed IT organizations are a roadblock when it comes to pushing out new apps and services. IT queues are the old world, on-demand self-service is the here and now. Companies need an ITaaS model where new resources can be deployed instantaneously through a self-service portal, as well as the ability for modifications to be made after deployment.

If the answer is obvious, why are some companies not there yet? The responsibility for implementing an ITaaS model lies in the hands of the VP of IT. However, bringing together security, compliance and reliability of the private cloud with the simplicity, flexibility and easy access of public clouds can be daunting. Not to mention IT transformations have significant ramifications, which is why execution is a delicate dance.

This having been said, it’s not impossible to achieve. In fact, EMC’s Federation invested thousands of engineering hours – designing, testing and integrating our a proven solution so that your engineers don’t have to. The VP of IT can proceed with an IT transformation with confidence knowing they have an experienced provider to guide them each step of the way.

You may be wondering, “how exactly will the Federation Enterprise Hybrid Cloud accelerate development and innovation for my company?” There are a few ways, actually.

Previously time consuming, manual tasks have been automated and resources can be instantly deployed via the self-service catalog. Resources can be rapidly scaled up or down depending on demand. The IT team can now react quickly to industry changes and push out new services thanks to workflows and prewritten application blueprints.

Typically when one thinks of improved performance, they associate this with costly investments. Contrary to what would be expected, the solution actually lowers TCO. Financial transparency into the solution lets users align workloads to the right cloud to meet objectives and pinpoint areas where costs can be cut. These costs savings give the IT team the ability to reallocate the budget to invest further in innovation and digital business initiatives.


CIO’s have made it a priority to digitize and personalize customer experiences and the VP of IT is responsible for implementing the right technology platforms.  With the immense pressure to quickly transform to a self-service consumption model with a limited budget leaves next to no room for error, hence why finding a strategic partner is so important. Each day thousands of apps are pushed out, making it harder to keep up with the pace of change. It appears as though there are two paths to travel down. The stagnant, old ‘wait in a queue’ for services way, or the new agile, on-demand self-service, ITaaS model!


To see our solution in action, visit our demo site here. Or, learn more on our webpage and follow @emccloud on Twitter.





A Solutions approach to enabling OpenStack Cloud EMC Reference Architecture Program

EMC Reference Architecture Program

Mo Khalid

Technical Marketing Manager at EMC

EMC and OpenStackEMC and the Federation have been actively contributing to the OpenStack community for quite some time through product integration into OpenStack  but also community participation on various other projects.


As OpenStack has continued to gain momentum in the market, we at EMC have increased our investment in OpenStack. Our focus has been to provide customer solutions that enable easier deployment and operation of an OpenStack Cloud. One of our investments is the Reference Architecture Program.


As part of the Reference Architecture Program EMC has been partnering with key OpenStack distribution partners (Canonical, Mirantis and Red Hat) to develop Reference Architectures that include their respective OpenStack distributions with EMC arrays.   The program enables customers who need help in deploying and integrating across the cloud supply chain to operate and manage an OpenStack cloud with EMC storage.



The three key OpenStack distribution vendors Canonical, Mirantis and RedHat bring a lot of value to customers through their tools and experience in OpenStack deployments. They have experience in guiding customer through the process of building an end to end value chain based on OpenStack. As part of the partner engagement our key focus is to provide the customer with a solution encompassing:

  • A reference architecture design guide to deploy Partners distribution of OpenStack with Certified EMC storage drivers.
  • Integration with partner tools which eases deployment and management of infrastructure services.
  • Joint support and services


The certified reference architecture for Mirantis  is available here:

Canonical reference architecture guide is available here:

and RedHat reference architecture guide is available here:

The reference architecture guides describes the solution for managing storage life cycle (Cinder) using EMC storage technologies and our Partners OpenStack distribution based on Juno release. The document goes through the main features and functionality of the solution, the solution architecture and components including systems from other eco-system partners like Brocade, and the validated hardware and software environments.


Overall, we at EMC have invested in OpenStack and will continue our strong commitment to the OpenStack community by  contributing to a variety of OpenStack projects, integrating our best-in-class storage products with OpenStack and designing customer-centric solutions with the right eco-system partners to deploy and operate an OpenStack based Cloud in an efficient way.


IT a Service Broker: Driving Efficiencies across the Cloud Supply Chain

Mo Khalid

Technical Marketing Manager at EMC

     IT is under pressure from the business to provide  capability and capacity they need on demand. With Cloud Providers providing the capabilities and capacity faster without an initial large expenditure is appealing to the business units compared to traditional IT which has led to Business units purchasing IT as service – IaaS, PaaS and SaaS  from external providers and bypassing IT , leaving IT  to react after the fact.


IT organization have realized that to stay relevant with the demands of the business they must serve as the Service servicebrokerbroker between their internal customers (lines of business) and all IT services whether consumed by Private  or Public Clouds. By being the broker for IT services, IT organizations can offer the lines of business the capability and capacity they need on demand, along with metered price, while managing sla’s, governance, risk, and compliance the company requires and in the process drive efficiencies across the supply chain.


In the blog we will look at various factors from an efficiency perspective as to how IT as a broker can help the Enterprise drive efficiencies across the cloud supply chain.


  • Optimization of Cost vs. Utilization: The first factor has been explained pretty well in Daanish’s blog on  cost optimization vs. utilization.  He showed that in a role of a broker by understanding the patterns and utilization of the workloads, IT can guide the business on turning off unused re-sources they could easily save money.  He uses an example of an Enterprise who has 10K separate AWS accounts and what the cost would be from a developer on the LOB consuming AWS and never turning of the resource even if it is not utilized compared to  turning off underutilized resources roughly came up with a saving of   $4,567,320 per year.


  • Vendor Management: Lets say if each Line of business (LOB) is negotiating with the external Cloud Service Provider (CSP)  independently they are not going to get the right value both from pricing and SLA. To illustrate lets say  each Line of Business are consuming 100k  worth of service per year say and if they are 15 Line of Business (LOBs) that is 1.5 Million dollars so question is would a CSP provide better pricing and SLA for 100K or 1.5 Million. With IT being the intermediary broker,  IT’s vendor management team can negotiate better pricing and procure better SLAs with the Cloud Providers for 1.5 million collectively rather than each LOB doing it individually for 100K.  The additional key element is that IT can monitor the SLAs and can also negotiate better pricing the year after , if  some SLAs  are not met.


  • Operational Cost: Taking the Line of business (LOB) example again, lets say the LOB starts with a few servers on CSP (ex:AWS ) and over time it grows to 100s  of server,  so now from managing a few server the LOBs have to manages 100s and they start looking for a dedicated operational person to manage the servers and that is now an Opex Cost increment as that expertise does not come cheap. Let’s say the LOBs hire an Operator for 100K  and Enterprise have 15 LOBs each having their own operators that is 1.5 million dollars. IT was built to manage and operate the applications which run the business and so as a Service Broker they can build a better opex model where they will be able to manage the entire system with 2 dedicated operators specializing in AWS  (2*100K =200K) which in turn saves the Enterprise roughly a saving of 1.2 million dollars per year.


  • Utilization Patterns : IT with good monitoring and metering tools will be able to understand the capabilities and utilization patterns from all the LOBs can provide better guidance for example lets take  AWS and capabilities they provide:
    • Based in utilization patterns , they they can look at further savings by looking atreserved instances rather than just on demand instances and negotiate better pricing.Reserved Instances provide you with a significant discount (up to 75%) compared to On-Demand Instance pricing
    • IT can guide the business that utilization does not justify the cost from a scale up perspective but rather build for base utilization and use principles of elasticity using AWS services like LB + AutoScale Policies which provides the capability. This drives a lot of efficiency over time and helps change the mindset.
    • Over time by understanding the patterns of consumption and operating an external cloud IT can build a Private Cloud and start making placement decisions based on performance vs. cost vs. risk and drive overall efficiencies.


  • Risk Management: This is something, which is not quantifiable, but as we have seen with critical data leak there can be major consequences.  With IT as a Service Broker they can Manage Risk better as they have better visibility tools, and can audit periodically and provide better  guidance to the internal business customers from security, risk and governance compared to Line of Business doing it themselves.


These are a few of the factors that lends itself to IT being in the Service Broker role to drive efficiencies across the cloud supply chain and in time be in front of the business units aligning and enabling strategic decisions to be executed .  They key element being that IT should not start with “no cannot do”, but more of “lets work together and bring you the capability faster” in a true Service Provider model.

We at EMC have been helping enterprise IT organizations transition to a broker of services as part of the transformation journey to  IT as a Service provider. EMC provides advisory services, engineered solutions and consulting across the cloud supply chain.


Twitter: @EMCCloud


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