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What is Analytic Insights Module?

Paula Swanson

Consultant Marketing Manager at Dell EMC
Consultant Marketing Manager in Dell EMC's Converged Platforms and Solutions Division with more than 20 years experience in the software and storage industry spanning marketing and account management. Prior to joining Dell EMC in March 2006, held product marketing positions at Maxtor and Quantum. Also an avid equestrian who’s constantly honing her skills.

applicationsApplications are reshaping how businesses engage and interact with their customers, with the goal of enhancing their experience amid competition. Insights provided through data analytics can take customer experiences to a whole new level.

That’s why today Dell EMC is announcing Analytic Insights Module.  It combines data analytics and application development into a single  cloud platform.   Put simply, Analytic Insights Module is all about providing data analytics teams a self-service analytics experience within a hybrid cloud platform that allows them to collaborate with developers to build intelligent apps.  This combination is a real game changer.


Data Analytics is a Team Sport

Transforming data into actionable insights is a team effort requiring a strong partnership between both business and IT visionaries. Analytic Insights Module helps to bring together business executives, data analysts, application developers and IT teams – providing each with the insights, data sources, tools and controls they need to be successful.

Gather Data with Deep Awareness

Data analytics teams want to analyze all types of data– structured, unstructured, streaming, as well as public data sources external to the business. And of course data is never in only one place, it’s all over – within data marts, databases,  data lakes, the web, sensors – it’s hard to name a place where data doesn’t exist.  Ok, there’s still some, but you get the point.   Analytic Insights Module allows data to be gathered with deep awareness and governance in the fastest time possible through our unique Data Curator, Data and Analytics Catalog and Data Governor.

data-curatorOur Data Curator builds on the value of the integrated Data Lake (Dell EMC Isilon & Dell EMC ECS) by providing a single view of your discovered, ingested and curated data both within the Data Lake and selected external sources. The Data and Analytics Catalog provides this one view of all your data, helping eliminate data silos and one-off analytics. The Data Curator allows data analysts to access a wide range of data through powerful data discovery and indexing capabilities, which profile, identify, enrich and unify data across the enterprise, freeing them to be completely focused on delivering value to the business. This speeds the time to access the right data, by supporting the ability to reuse trusted data.

data-governorOur Data Governor provides data analytics teams visibility into data lineage – what data was moved, to where, when and by whom. This builds trust and supports the reuse of data across the organization.  Keeping data secure is a top concern for analytics initiatives and why our Data Governor is designed to provide fine-grained access policies that are applied to all users, all applications and across multiple data stores.  We like to call it “data-centric” because it can be configured as precise as needed – at the file, table, column, row, cell, and even partial cell level, and regardless of data format or storage type. It even offers context aware policies such as – use session, data, and user attributes.  This ensures no one has access to data they should not.

Analyze With Self-Service

Let’s face it, today no one wants to wait if they don’t have to, and data analytics teams are no different. Their main focus is revealing actionable insights for the business, so it’s important that they can get to work quickly.  Analytic Insights Module delivers a self-service experience for data analysts, allowing them to standup their own Workspace in minutes.  IT teams are no longer bottlenecks, but instead the enablers of productivity, who provide the self-service access data analysts want – all within corporate governance by applying policies and resource quotas to the  environment.   This is a win-win for everyone – control and autonomy all in one package!

analyze-self-serviceWorkspaces are the central component of the self-service capability for data analytics teams to access and analyze data. They can be customized based on user needs, and are private, personal spaces for the individual data analyst. Standing up a small or medium takes mere minutes, and a large Hadoop cluster takes a couple of hours – eliminating the days it can take using traditional methods. Each Workspace provides secure access to the data, an open platform to use analysis tools of choice, and compute to analyze the data. Users can create and modify Workspaces as required and they can even add others for collaborating. When they’re done, the Workspace can be deleted and all the resources are returned to the pool – easy, seamless, and fast.

Act to Operationalize Insights and Deliver Business Value Faster

develope-data-driven-appsDelivered on Native Hybrid Cloud, a turnkey platform based on Pivotal Cloud Foundry, Analytic Insights Module allows organizations to rapidly transform data into actionable insights for building intelligent apps with high business value.   It’s easy for data analytics teams to share data and analytics services with app developers for collaborating on building intelligent, data-driven apps to enhance customer experiences, to streamline business processes and even to create disruptive business models.   For developers, they can focus on writing their code, quickly building, modifying, deploying and scaling their applications through a self-service environment, while the normal manual intervention required by IT Operations is eliminated through infrastructure abstraction and automation.

Building intelligent applications delivers huge business value, but it doesn’t stop there. Data-driven apps generate more data as customers use and interact with them; data which can be integrated back into the analytics process to enrich intelligent apps and provide even greater insights.  Analytic Insights Module is designed to support this virtuous cycle and the faster businesses can move through it, the greater their competitive advantage.

A Winning Combination

aim-3We’ve made it easy to build a comprehensive business strategy that includes data analytics and cloud-native app development. Combined into a single cloud platform with Dell EMC Services for every step of your journey, Analytic Insights Module is your fastest path for modern digital transformation. With on-going release cycles for new features and single contact support, we can help reduce your operational risk and provide you the fastest path to digital transformation.   Watch our demos videos now to learn more about Analytic Insights Module and how it can help your organization.

The Emerging Popularity Of Open Source

Michael Greene

Senior Product Marketing Manager, Cloud Solutions at EMC

     Much of the success and popularity of open source technologies is due to new, large web-scale companies, like Facebook and Amazon, building better, more innovative data center designs with open source technologies. These new designs, while having some similar patterns to the traditional, offer the business the agility, scale, and flexibility it needs to make the digital transformation all without being locked-in to their technology decisions with specific vendors.


100575589-300dpi.jpg     Traditional companies see the success and value of these new designs and look to provide the same benefits to their business by updating their environment. Randy Bias explains this view of cloud computing and what EMC’s role is in the open source ecosystem. EMC has and will continue to adopt open source with these changing times. The new techniques on display from these newer, web-scale companies built on open source technologies are being brought to the traditional enterprises of the world and EMC, as a leading technology provider, is helping their customers make this transition.


EMC already has a history of contributing to the OpenStack community and offering the necessary drivers to make sure their products can connect and work in an OpenStack environment. However, EMC is expanding their contribution and increasing their commitment. The announcement of CoprHD, EMC open sourcing of their software-defined storage product ViPR, is a big step in taking down the walls and changing the perception of the old, proprietary-only, closed EMC. EMC also offers a free, non-production version of their ScaleIO software for customers to experience.


2 hands clouds.jpg     In addition, EMC is partnering with the right players and distributors of OpenStack to help our customers build their open sourced clouds with EMC storage through reference architectures with Mirantis, Canonical, and RedHat.Overall, EMC understands it is no longer about a single platform, but rather the integration into the entire open source ecosystem. Listen to Dorian Naveh explain EMC’s strategic history with OpenStack.


Other companies are following suit with their own open source strategy. The big, traditional technology providers like HP and IBM are also making significant investments in the open source ecosystem. The trend continues to gain momentum, the writing is on the wall, OpenStack is maturing, and none of the big players want to miss out.


Make Shadow IT Your Friend And Save Millions As A Service Broker Be The Broker of IT Services & Solve Shadow IT Dilemma

Be The Broker of IT Services & Solve Shadow IT Dilemma

Daanish Ahmad

Cloud Solutions at EMC

This is the 2nd in a series of “Yes Really” posts. See the first here.

Shadow IT. Long cast as the fast solution when Enterprise IT can’t move fast enough. Subsequently also cast as the enemy for Enterprise IT. But how about this: Enterprise IT can make Shadow IT its friend – and save millions for the business in the process. How? Read on.

I recently read an enlightening blog post from Gartner VP Thomas Bittman. In it, he described the impact of shadow IT on a single organization. That organization hired a third party to conduct an audit. The audit found over 10,000 accounts had been opened with AWS outside of IT’s knowledge. This was 10x more than that organization’s IT team estimated. But that wasn’t the interesting part. The audit also uncovered that about 30% of the infrastructure the business was paying for was not being used. The business simply forgot to turn the infrastructure off after they no longer needed it.


This is a clear and present opportunity for in-house IT to deliver value to the business. How? By playing the role of Broker of Services and turning off those unused resources for them. How much money would that save? Millions, potentially. Don’t believe me?

Let’s put some estimates to Bittman’s anecdote. Let’s say a developer wants to build an Intranet portal, built on a LAMP stack and is stateless (“cattle like” so to speak) with a medium traffic pattern. Let’s add that this is low to medium criticality and requires periodic snapshots say every hour, RDS, and dedicated SSL cert.

Pump those requirements into the Amazon cost calculator and this is what you come up with:


Let’s call that $126.87/month the average cost per account of those 10,000 accounts. Multiply that number by 12 and you get a cost of $1,522.44 per year. Multiply that number by 10,000 and you get $15,224,400 as the cost for all 10,000 accounts on an annual basis.

How much of that $15,224,400 is wasted by allowing 30% of that infrastructure to sit unused?



Per year. That’s a lot of money. And hypothetically, that’s how much the company in Bittman’s post isburning. It’s also the amount of money the company’s IT organization could save its business if they played the role of broker of services (thus ensuring infrastructure doesn’t sit unused). And if you don’t buy the $126/month per account cost, even at $50/month, the savings is still nearly $2 million.

Wouldn’t it be nice to walk into your CFO’s office and state, “I could save you millions”? Wouldn’t it be nice to tell your business they can still use those public cloud providers? If your IT organization acts as a broker of services, you can.

We’ve been helping enterprise IT organizations become a broker of services for long time at EMC – but just recently we developed an engineered solution to make it much easier and much faster to get there. See it in action here.


Exposing the Roots of Innovation with Hybrid Cloud

Cynthia O'Brien

Cloud Solutions at EMC

We live in a world where answers are instantaneous, and it’s no secret technology has changed the way people are consuming information. The proliferation of smart devices and social networks puts endless resources in the palm of our hands. So, what does the hybrid cloud have to do with mobile, social, and big data trends?


A whole lot, actually! Think of the cloud like the roots of a tree; people admire a tree’s serenity and the life that it beholds, but hardly ever do you consider what lies beneath the surface. Without the roots to it hold up, the tree cannot stand. The same idea holds true for that activity tracker on your wrist or your new smart watch.  You’re captivated by the end product, but do you know what makes it tick? Without cloud technology, the digital lifestyle you are so accustomed to would simply not be possible.

For example, think about how your banking experience has changed over the past five years and put yourself in the shoes of an app developer. One of your greatest competitors just announced a new mobile banking application that allows users to transfer money, make payments and to deposit checks whenever and wherever they are. It’s now up to you to gain back your company’s competitive edge.

Competitive opportunities can pass quickly, so you need to be on your toes with resources at your fingertips. Every day that passes without the invention of a new groundbreaking app is a day that customers will be influenced to take their business somewhere more convenient. The traditional methods a core IT team offers are just not fast enough anymore.  So, you resort to going around IT and fire-up the resources you need in the public cloud. Why is this an issue? The core IT team looses visibility and cannot include your data in their strategy. But you can’t afford the delay!

For every aspect of a business to thrive, it’s vital to have a solid foundation and IT strategy to support it. If developers want to surpass competition, they need to combine the speed, simplicity and flexibility of the public cloud, with the trust, visibility and reliability of the private cloud.  So, what if there was a way to bring these two methods together quickly and seamlessly?

clock.png     This is where the hybrid cloud comes into play! EMC has designed a fully engineered solution for IT admins to manage on-prem and off-prem systems via one single interface. With automated services, countless hours are freed up for the IT staff to devote to innovation and building those important next-generation consumer applications. Developers can now bring their products and ideas to life exponentially faster.

According to a study by Forrester, IT departments are spending 72% of the budget on operational costs, and a mere 28% on innovation. Now, imagine what your IT organization could achieve if this trend was reversed? The opportunities for invention are endless and we have just barely scratched the surface.  This is exactly what EMC is envisioning; a world without limitations.

If the answer is so obvious, why aren’t all IT departments bringing the two clouds together to form a hybrid cloud? It’s not so simple!  EMC has spoken with many companies that have spent considerable time and effort – years in some cases – in attempts to build a hybrid solution and are still left without the desired result.


EMC has spent over 40,000 engineering hours building this solution that can be implemented in a mere 28 days for a fraction of the cost. So, rather than breaking the bank and waiting years for the answer, you can turn to EMC!

Developers have the capability to create extraordinary things, and thanks to EMC, data center restrictions are being dissolved.  The banking industry is demanding the ability to go live with a new application every day, but it currently takes over 150 days on average to put a new app into production. EMC is closing the gap by providing customers with the power to free up the IT staff, cut operational costs and drive growth through investing in innovation. Your banking application is now a thing of the past and runners.pngyou’re onto the next big trend!

Let’s put it this way, if the products brought to market today impress you, just wait for what the future has to offer once hybrid cloud adoption takes off. Developers will have the opportunity to create things today’s world hasn’t even imaged yet. Although unseen, it all routes back to the cloud. So, next time you’re stunned by an ad for an HD camera, calling an Uber, or streaming your favorite TV show, you can thank the cloud for that!

If you are wondering how it all works, keep an eye out for our next blog, or visit We welcome questions and feedback, so feel free to leave us a comment or blog request below!

Twitter: @EMCCloud


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