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Berna Devrim

Senior Director, Global Solutions Marketing at EMC at EMC
With more than 20 years of marketing, research and development, market entry, routes to market and technology experience, Berna Devrim currently leads EMC Global Solutions marketing.

Turnkey Developers Platform for Cloud Native Applications Introducing Native Hybrid Cloud - A New Way of Delivering Cloud-Native Applications

Introducing Native Hybrid Cloud - A New Way of Delivering Cloud-Native Applications

Applications are becoming the new face of business. Customers are expecting their favorite brands to create new, intelligent interactions and digital experiences on a daily basis.   To stand out from the competition, enterprises must embrace development models that allow them to rapidly deliver applications, provide constant improvements, and bring new, differentiated levels of service to the market. Many enterprises are struggling to make the transition to this model because planning, designing and building a custom solution for cloud-native applications can be a complex project. That’s why EMC’s Federation created the fully engineered Native Hybrid Cloud (NHC) solution – to set your business ahead of the rest.

Native Hybrid Cloud is a turnkey developer solution designed to accelerate and simplify cloud native application development and deployment, speeding business innovation and time to market. Native Hybrid Cloud integrates and delivers a developer platform (PaaS) and infrastructure services cloud-native(IaaS) in as little as two days, rapidly available for developing cloud-native
applications. It brings developers a rich set of services for deploying, scaling and managing the application life cycle while providing the needed visibility, control and financial insights to IT. NHC helps enterprises realize the promise of a DevOps model by connecting and simplifying how developers and IT operators build, deploy and operate applications through an “it just works” experience.   EMC has invested thousands of engineering hours designing, integrating and testing Native Hybrid Cloud so organizations can quickly deliver cloud-native applications eliminating the cost, time, complexity, or uncertainty associated with developing an in-house solution.

Native Hybrid Cloud is a turnkey developer solution that reduces the weeks and months once needed to deploy an application to just days by integrating Pivotal Cloud Foundry’s cloud-native platform with a choice of on-prem and off-prem infrastructure-as-a-service options – all with the same consistent experience. In addition, all Native Hybrid Cloud components are sustained as one – including single contact support and upgrades across the entire solution. New features are tested and validated across all components, reducing the time and risk associated with upgrades.

Developers can push new code into production within minutes or scale applications with a single command with no effort wasted on building or configuring the environment. IT Operations gains full solution visibility and control through automated built-in features that monitor, manage and re-start system components. Native Hybrid Cloud maintains high availability for all running applications and continuously tracks application health with minimum operator intervention while on-going data protection provides back-up and recovery of applications and components in case of failure. Robust monitoring and reporting capabilities link application to infrastructure consumption allowing IT Operations to proactively improve application performance and capacity planning while showback and chargeback reporting deliver cost transparency.

Built on top of VCE VxRack System 1000 hyper-converged infrastructure, it delivers a robust, on-premises modern developer platform by integrating Pivotal Cloud Foundry with a choice of OpenStack and soon VMware Photon Platform. In addition, with VMware vSphere delivered on VxRack System 1000 with Flex Nodes, enterprises can extend what they already have in production, leveraging industry-leading capabilities and full compatibility with existing tools leveraging in-house expertise. Customers who are looking to run cloud native apps off-premises can choose a managed offering from Virtustream or push apps to Virtustream, vCloud Air, AWS or Azure as an endpoint for Native Hybrid Cloud sharing a common developer experience and management capability with on-premises Native Hybrid Cloud.

Here’s a demonstration of how it works: (embed tech teams demos)

Now that we know developers can get the resources they need to push out applications on-demand, what does this mean in the long run?

cloud-nativeAccelerated development and deployment lifecycles of cloud-native applications enable organizations to deliver differentiated value and business outcomes uninterruptedly. In the past, pushing out a new cloud-native application could have taken up to months where now it can be done in merely hours.

When code can seamlessly be pushed out as soon as it is written, IT can focus on delivering game-changing services that provide compelling customer experiences.



To achieve success in a rapidly changing digital era, enterprises must innovate faster, empower developers and accelerate IT operations. Native Hybrid Cloud is a turnkey developer platform designed to do just that! Don’t build what you can buy!


For more information on the Native Hybrid Cloud, view our webpage and follow @EMCcloud.


Developers Driving Change The New Leaders of The Digital Era

The New Leaders of The Digital Era

Did you know that since 2000, 52% of the companies on the Fortune 500 list are gone?

Developers have the power to make or break a business. We’re living in an always on, always connected world where consumers are constantly anticipating new applications that revolutionize everyday tasks. If you’re not meeting these demands, how do you expect your business to stay afloat? The short answer is, it won’t!

Why did expectations skyrocket? Traditionally, developers relied on the IT managers to provide them with the building blocks for innovation for even the most trivial tasks. “We need an operating system, a database, a new web or app server…” the list goes on and on. Don’t forget, each of these things had a price tag, so additional time for someone to cut a check became part of the process, too.

Luckily, in recent years the cost of development has dropped and access to resources has become instantaneous thanks to the “pay as you go” public cloud models. When business decision-makers began swiping credit cards and deploying resources on demand, the pace of development started booming…sending customer demands through the roof, leaving developers little choice but to bypass IT resources to keep up with the needs of the business.

This Shadow IT model keeps developers happy but brings concern to IT managers and security teams. Without proper controls and visibility in place, it’s difficult to ensure workloads follow best practices with proper backup and security policies or if budget requirements are met. There’s no denying developers are under a great deal of pressure to deliver new apps and services at an unprecedented pace, but a security breach is going to have serious consequences.

The good news is there’s common ground! The Federation Enterprise Hybrid Cloud is your solution to this game of tug-of-war.

All of the IT resources the business needs are available through a self-service catalog where IT consumers can request and deploy resources on-demand based on services defined by the IT team. IT becomes the hero, as the service broker who eliminates Shadow IT and brings control back in house. With transparency across the board, costs are tracked down to the last cent and application protection and is seamlessly managed and adjusted on an as-needed basis.

We’ve created a solution that lets developers lead the way while leaving control in the hands of the IT leaders.

Here’s how it works:

To further accelerate application development, the self-service catalog provides access to modifiable application blueprints, eliminating environment inconsistencies between development, test and production environments. This means less time putting out fires and more time creating. Continuous delivery for application release automation allows developers to deliver new services as soon as code is ready.




This shift is reshaping the industry profoundly and the change is being driven from the bottom up. If the business can’t deliver, the company as a whole cannot move forward. It’s essential IT leaders tune into the requests of developers so they can hit the ground running with their new ideas and get their code out the door.


Think about how your IT department is running today. In ten years if you continue with business as usual, will your company be among those who fall? Now think about what your company could be doing if you started your hybrid cloud journey today…


hybrid cloud

To see our solution in action, visit our demo site here. Or, learn more on our webpage and follow @emccloud on Twitter.



The Fastest Path To A Hybrid Cloud Solution The Benefits Of Buying An Engineered Hybrid Cloud Solution vs Build Your Own

The Benefits Of Buying An Engineered Hybrid Cloud Solution vs Build Your Own

If you’ve read Part 1 of the Build vs Buy blog series, you understand why the majority of IT leaders are comsolutionmitting to hybrid cloud environments. Assuming you don’t want your company to be surpassed by competition, you’re most likely trying to determine how you are going to implement your hybrid cloud. Principled Technologies has proven that buying the Federation Enterprise Hybrid Cloud solution is the timeliest and most cost efficient route to this desired Infrastructure-as-a-Service model vs. trying to build your own. Here’s why…


Think back to the last time you got a new car. You probably researched online and visited a few different dealerships in search of the best option. Sure, you may have wanted some input as to how the car was built. You wanted to pick the material of the seats, special features, color and rims but that didn’t mean you were going to go out and buy all the car parts and pieces and assemble it yourself. It simply wouldn’t be worth the time and effort. That’s why you put your trust with the car manufacturers. They’ve spent years engineering and testing vehicles that you can test-drive before making a final decision.

These same concepts apply to the Federation Enterprise Hybrid Cloud. An enterprise that chooses EMC’s Federation as their trusted partner can realize 92% faster time to value when implementing an IaaS model vs. building the solution on their own. And just like the car companies, the solution offers modular add-ons and ecosystem extensions to customize the solution for delivering IT-as-a-Service to meet your business needs.   Our own customers have told us that EMC can deliver the solution with its’ add-on options and customization 2 times faster than they could build it themselves. This allows your IT staff to deliver automated services via a self-service catalog with confidence while communicating the value of those very services. Not only will you delight IT consumers with services much like the public cloud, you can reinvest savings from a hybrid cloud consumption model into new business initiatives – that’s a win all around for everyone!


In recent years businesses have been scrambling to figure out how to make their IT organization more agile without draining funds. Hence, that’s why the Federation spent thousands of hours in our labs putting our solution through stringent development and testing processes.  We also developed professional services to help you with every step of your cloud journey so that your organization can start delivering value to the business faster, more efficiently and realize the savings and benefits of cloud computing even sooner. The Principled Technologies report revealed that an enterprise can save 67% on design, implementation and upgrades over three years with the Federation Enterprise Hybrid Cloud solution. .


While building your own hybrid cloud may initially seem appealing its important to consider the time, cost and challenges you will face to get there. An engineered solution will not only save your company time, money and resources, but it allows your IT staff to focus on business priorities like innovation and gaining a competitive edge. So, which path will you choose?

hybrid cloud

For details on the study conducted by Principled Technologies, view here.

For more information on the Federation Enterprise Hybrid Cloud solution, view our homepage or experiment on an interactive demo.







Hybrid Cloud: Using IT Efficiently The Cost Savings & Benefits Of The Hybrid Cloud

The Cost Savings & Benefits Of The Hybrid Cloud



You know that feeling you get when you find $40 in your pocket? You’re instantly thrilled and begin running through all the possibilities of what to do with it. Will you buy a new pair of shoes? Spend it on a night out with friends? Or maybe you will save it!

Now, take that same level of satisfaction and multiply it by one million. That’s how today’s IT leaders are feeling when they realize the benefits of implementing a hybrid cloud environment. According to the latest Principled Technologies study, an organization of approximately 30,000 employees with 5000 virtual machines can experience a potential $41.1 million in savings and benefits over a three-year period! Thcloudis is one great indication why according to IDC more than 80% of enterprises will commit to hybrid cloud architectures by the end of 2017.

Now you might be wondering, “that’s a huge number, how can I save that much?” The IT Service Transformation with Hybrid Cloud: Build vs Buy? study provides a deeper look into the cost and time savings a hybrid cloud can deliver. Of course each organization is different and therefore actual results may vary. Here’s what we learned:

Self-Service Portal and Catalog: Allowing IT consumers to request their own resources on-demand eliminates the time spent waiting for a request to be picked up from a queue and bypasses any review processes. Workers leveraging such catalogs were found to be between 2 to 4% more productive, which translates into real cost savings to the business. !cloud

Automation and operational management: Workflows and service templates within the hybrid cloud ensure process standardization and automated execution, significantly reducing process complexity and making resources easier to access and consume.   These efficiencies deliver huge benefits to cloud administrators, with up to a 56% time savings. When the tedious time consuming tasks have been done for you there is less time spent on manual, repetitive tasks and more time to spend on innovation!

Resiliency & Data Protection: IT departments are able to maintain visibility and control thanks to the self-service catalog. Access rights and security control policies are predefined so users can request IT and application resources as needed. The catalog provisions resources and workloads that are automatically aligned to pre-set cost, performance, and protection requirements leading to 6 fewer breaches and 36 less hours of downtime.

ITaaS & DevOps: Companies leveraging the self-service model are experiencing 15-30 days faster project delivery which can result in as much as a $5.9M revenue increase over 3 years. Developers can provision their development environments as platform as a service (PaaS) with the ability to easily define their service-level agreement (SLA) needs. At the end of the day, staff is devoting more time to delivering new business solutions and improving existing applications!

Enterprise wide resource pool: Last but not least, users can scale resource allocation up or down as needed and without the help of IT. Automated tools can help IT identify and eliminate capacity overprovisioning or underutilization. Think of this like a family cell phone plan. You can pinpoint who is wasting resources and find ways to cut down on costs. These are critical capabilities that can help you tame and better manage infrastructure growth resulting in potential savings up to $10.9M over 3 years!


With savings and business value like these presented by Principle Technologies, it’s no wonder CIOs and CTOs alike are pushing for ITaaS technologies to help maintain their companies’ competitive edge. Considering only 20% of enterprises will not be committed to a hybrid cloud by 2017, traditional IT organizations run the risk of their market share slipping away right before their very eyes. Fast reacting, nimble competitors are prevalent. Not to mention they are moving quicker, more efficiently and with more money to spend on innovation!

The question now changes from “do we go down the hybrid cloud route?” to “how do we get there before our competitors?” Luckily we have an answer for that, too! For the full version of our whitepaper, get details here and stay tuned for Part 2 where we analyze the strategy and effectiveness of building your own hybrid cloud vs buying a fully engineered solution!


For more information on the Enterprise Hybrid Cloud, view our webpage or try an interactive demo.


A Strategic Partner for the Journey to ITaaS The VP of IT's Roadmap to the Hybrid Cloud!

The VP of IT's Roadmap to the Hybrid Cloud!

You’ve probably heard the expression “disrupt or be disrupted” a few times as we enter today’s digital era that got everyone talking about ITaaS models. There’s no question that technology is reshaping the way people live their lives. Today’s generation is bored by anything traditional. Think about it, did you ever think you’d live to see the day where infants are playing with toys that could be potentially smarter than they are? App developers have created “Smart Toys” that listen, learn and adapt to a child’s personality. Apparently a sandbox and shovel just wont cut it anymore!


What exactly does that mean for businesses? It means the “status quo” is going to be a thing of the past. If a company isn’t putting out hip, savvy ideas they will be simply overlooked and forgotten. But coming up with new ideas is only half the battle. A company needs to be able to properly execute to maintain a competitive edge.

This all routes back down to the foundation platform that the IT department is relying on. Slow, siloed IT organizations are a roadblock when it comes to pushing out new apps and services. IT queues are the old world, on-demand self-service is the here and now. Companies need an ITaaS model where new resources can be deployed instantaneously through a self-service portal, as well as the ability for modifications to be made after deployment.

If the answer is obvious, why are some companies not there yet? The responsibility for implementing an ITaaS model lies in the hands of the VP of IT. However, bringing together security, compliance and reliability of the private cloud with the simplicity, flexibility and easy access of public clouds can be daunting. Not to mention IT transformations have significant ramifications, which is why execution is a delicate dance.

This having been said, it’s not impossible to achieve. In fact, EMC’s Federation invested thousands of engineering hours – designing, testing and integrating our a proven solution so that your engineers don’t have to. The VP of IT can proceed with an IT transformation with confidence knowing they have an experienced provider to guide them each step of the way.

You may be wondering, “how exactly will the Federation Enterprise Hybrid Cloud accelerate development and innovation for my company?” There are a few ways, actually.

Previously time consuming, manual tasks have been automated and resources can be instantly deployed via the self-service catalog. Resources can be rapidly scaled up or down depending on demand. The IT team can now react quickly to industry changes and push out new services thanks to workflows and prewritten application blueprints.

Typically when one thinks of improved performance, they associate this with costly investments. Contrary to what would be expected, the solution actually lowers TCO. Financial transparency into the solution lets users align workloads to the right cloud to meet objectives and pinpoint areas where costs can be cut. These costs savings give the IT team the ability to reallocate the budget to invest further in innovation and digital business initiatives.


CIO’s have made it a priority to digitize and personalize customer experiences and the VP of IT is responsible for implementing the right technology platforms.  With the immense pressure to quickly transform to a self-service consumption model with a limited budget leaves next to no room for error, hence why finding a strategic partner is so important. Each day thousands of apps are pushed out, making it harder to keep up with the pace of change. It appears as though there are two paths to travel down. The stagnant, old ‘wait in a queue’ for services way, or the new agile, on-demand self-service, ITaaS model!


To see our solution in action, visit our demo site here. Or, learn more on our webpage and follow @emccloud on Twitter.





Twitter: @EMCCloud


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