Power of Choice and Collaboration Liberates Data Analytics

Patti Mizulo

Senior Director, Big Data Partner Program, Converged Platforms and Solutions Division, at Dell EMC

Latest posts by Patti Mizulo (see all)

So close and yet so far. That is often what it’s like when you’re trying to wrangle big data trapped in siloes and extract valuable business insights. It can take weeks or months using traditional methods. Chances are, your data sits on multiple systems across your company or even outside your data center. It’s probably in a variety of formats, both structured and unstructured. No wonder data analysts typically spend up to 80 percent of their time amassing and preparing data before they can focus on analytics.[1]


Dell EMC™ has solved this vexing problem with the new Analytic Insights Module.  This self-service, cloud-native data analytics solution is an effective way to transform big data into actionable insights.   An open, collaborative solution, it combines the power of leading big data software and technology companies that have collaborated with Dell EMC.


With our partners, we remove barriers to easily and quickly integrate your data sources into your applications and offer vital capabilities that span the big data spectrum, enabling you to ingest, analyze, secure, govern, and visualize your data sources. You also gain streamlined access to unstructured NoSQL data and structured data.


On top of that, Dell EMC has worked extensively with our partners and customers to develop high-impact workflows—or, call it the secret sauce—for the Analytic Insights Module. With these built-in best practices, you can expect your data analytics lifecycle to produce deeper insights and with more speed than ever.


In addition, what better way to achieve broad buy-in of your new analytics infrastructure by letting your company’s data science teams choose their analytic and visualization tools? The Analytic Insights Module fits seamlessly with your existing environment and the tools you use today and tools you haven’t even selected. That makes your data analysis more efficient and produces higher quality insights. And your data scientists don’t need to waste valuable time learning new tools.


Proper data security and governance are more critical than ever. Our partnerships bring that assurance to IT by providing comprehensive data awareness, data lineage with end-to-end traceability, and data-level security with resource quotas set by IT.


Even if you don’t have a big data project on the table today, it’s likely you will soon. According to Gartner, 76 percent of businesses are investing in big data, or plan to, within one year.[2] That’s because big data is gaining traction as the prime resource for creating business advantage. A recent Forester study bears this out, finding that firms with higher revenue growth tend to have more mature big data and analytics.[3]


Now, the shackles restricting your big data projects are gone. With the Dell EMC Analytic Insights Module and our powerful team of partners, you can quickly capture big data wherever it lives, use the tools of your choice to surface and share insights, and be confident that your data—and business intelligence—are safe and secure.


[1] “Boost Your Business Insights By Converging Big Data And BI”, March 25, 2015, Forrester Research

[2] Source: Gartner: Big Data Industry Insights 2016

[3] Source: A commissioned study conducted by Forrester Consulting on behalf of Dell EMC, March 2016

What is Analytic Insights Module?

Paula Swanson

Consultant Marketing Manager at Dell EMC
Consultant Marketing Manager in Dell EMC's Converged Platforms and Solutions Division with more than 20 years experience in the software and storage industry spanning marketing and account management. Prior to joining Dell EMC in March 2006, held product marketing positions at Maxtor and Quantum. Also an avid equestrian who’s constantly honing her skills.

applicationsApplications are reshaping how businesses engage and interact with their customers, with the goal of enhancing their experience amid competition. Insights provided through data analytics can take customer experiences to a whole new level.

That’s why today Dell EMC is announcing Analytic Insights Module.  It combines data analytics and application development into a single  cloud platform.   Put simply, Analytic Insights Module is all about providing data analytics teams a self-service analytics experience within a hybrid cloud platform that allows them to collaborate with developers to build intelligent apps.  This combination is a real game changer.


Data Analytics is a Team Sport

Transforming data into actionable insights is a team effort requiring a strong partnership between both business and IT visionaries. Analytic Insights Module helps to bring together business executives, data analysts, application developers and IT teams – providing each with the insights, data sources, tools and controls they need to be successful.

Gather Data with Deep Awareness

Data analytics teams want to analyze all types of data– structured, unstructured, streaming, as well as public data sources external to the business. And of course data is never in only one place, it’s all over – within data marts, databases,  data lakes, the web, sensors – it’s hard to name a place where data doesn’t exist.  Ok, there’s still some, but you get the point.   Analytic Insights Module allows data to be gathered with deep awareness and governance in the fastest time possible through our unique Data Curator, Data and Analytics Catalog and Data Governor.

data-curatorOur Data Curator builds on the value of the integrated Data Lake (Dell EMC Isilon & Dell EMC ECS) by providing a single view of your discovered, ingested and curated data both within the Data Lake and selected external sources. The Data and Analytics Catalog provides this one view of all your data, helping eliminate data silos and one-off analytics. The Data Curator allows data analysts to access a wide range of data through powerful data discovery and indexing capabilities, which profile, identify, enrich and unify data across the enterprise, freeing them to be completely focused on delivering value to the business. This speeds the time to access the right data, by supporting the ability to reuse trusted data.

data-governorOur Data Governor provides data analytics teams visibility into data lineage – what data was moved, to where, when and by whom. This builds trust and supports the reuse of data across the organization.  Keeping data secure is a top concern for analytics initiatives and why our Data Governor is designed to provide fine-grained access policies that are applied to all users, all applications and across multiple data stores.  We like to call it “data-centric” because it can be configured as precise as needed – at the file, table, column, row, cell, and even partial cell level, and regardless of data format or storage type. It even offers context aware policies such as – use session, data, and user attributes.  This ensures no one has access to data they should not.

Analyze With Self-Service

Let’s face it, today no one wants to wait if they don’t have to, and data analytics teams are no different. Their main focus is revealing actionable insights for the business, so it’s important that they can get to work quickly.  Analytic Insights Module delivers a self-service experience for data analysts, allowing them to standup their own Workspace in minutes.  IT teams are no longer bottlenecks, but instead the enablers of productivity, who provide the self-service access data analysts want – all within corporate governance by applying policies and resource quotas to the  environment.   This is a win-win for everyone – control and autonomy all in one package!

analyze-self-serviceWorkspaces are the central component of the self-service capability for data analytics teams to access and analyze data. They can be customized based on user needs, and are private, personal spaces for the individual data analyst. Standing up a small or medium takes mere minutes, and a large Hadoop cluster takes a couple of hours – eliminating the days it can take using traditional methods. Each Workspace provides secure access to the data, an open platform to use analysis tools of choice, and compute to analyze the data. Users can create and modify Workspaces as required and they can even add others for collaborating. When they’re done, the Workspace can be deleted and all the resources are returned to the pool – easy, seamless, and fast.

Act to Operationalize Insights and Deliver Business Value Faster

develope-data-driven-appsDelivered on Native Hybrid Cloud, a turnkey platform based on Pivotal Cloud Foundry, Analytic Insights Module allows organizations to rapidly transform data into actionable insights for building intelligent apps with high business value.   It’s easy for data analytics teams to share data and analytics services with app developers for collaborating on building intelligent, data-driven apps to enhance customer experiences, to streamline business processes and even to create disruptive business models.   For developers, they can focus on writing their code, quickly building, modifying, deploying and scaling their applications through a self-service environment, while the normal manual intervention required by IT Operations is eliminated through infrastructure abstraction and automation.

Building intelligent applications delivers huge business value, but it doesn’t stop there. Data-driven apps generate more data as customers use and interact with them; data which can be integrated back into the analytics process to enrich intelligent apps and provide even greater insights.  Analytic Insights Module is designed to support this virtuous cycle and the faster businesses can move through it, the greater their competitive advantage.

A Winning Combination

aim-3We’ve made it easy to build a comprehensive business strategy that includes data analytics and cloud-native app development. Combined into a single cloud platform with Dell EMC Services for every step of your journey, Analytic Insights Module is your fastest path for modern digital transformation. With on-going release cycles for new features and single contact support, we can help reduce your operational risk and provide you the fastest path to digital transformation.   Watch our demos videos now to learn more about Analytic Insights Module and how it can help your organization.

Dell EMC’s Dynamic Duo! What can you learn at Puppet Conf 2016?

What can you learn at Puppet Conf 2016?

Cynthia O'Brien

Cloud Solutions at EMC

Two leading platforms are combing forces; Dell EMC’s Enterprise Hybrid Cloud and Puppet Enterprise. What do these two companies have in common? They are both dedicated to simplifying IT processes and removing the hurdles that IT departments face on a daily basis allowing for rapid innovation and development. This common interest and complimentary platforms has sparked a genius partnership.


Let’s start with Enterprise Hybrid Cloud. This fully engineered platform combines the control, reliability and confidence of private cloud with the simplicity, flexibility and cost efficiency of public clouds to transform delivery of IT services. Consumers are empowered with self-service access to traditional enterprise applications and IT services via a self-service catalog.  They can simply select the resources they need with their service levels of choice all on-demand. Essentially, resources are at the IT staffs’ fingertips on an as-needed basis.


Puppet Enterprise is the leading platform for automatically delivering, operating and securing your infrastructure, applications and services – no matter where they run. It’s a proven configuration management tool, that helps customers to keep the configuration consistent and eliminate “drifts”. With Puppet you know exactly what is going on with all your infrastructure and software. And you get the automation needed to drive change with confidence and report on compliance.


If this doesn’t sound like a match made in heaven, we don’t know what does! We know that our Enterprise Hybrid Cloud customers already love this match. These two platforms working in tandem create consistency across the environment as well as remove tedious, error-prone tasks. When a new project is initiated IT staff can now hit the ground running. Management of compute, storage and network resources are streamlined and workloads can be scaled efficiently across heterogeneous environments, as well as various flavors of public clouds and DELL EMC private cloud environments.


Let’s see how it works…


Dell EMC will be attending Puppet Conf in San Diego this October to teach individuals how to leverage Puppet with our solutions in order to:

  • unify physical, virtual and cloud environments
  • make rapid, repeatable changes and automatically enforce the consistency of hybrid clouds
  • use best-in-class provisioning and managing virtualized and cloud environments
  • automate complex application deployments within Enterprise Hybrid Cloud using predefined and supported Puppet Forge modules
  • leverage automation for speed & agility
  • experience enterprise reliability


If you are at Puppet Conference, stop by our booth. We would love to hear from you. For more information on the event, view our community network site, or follow us at @DellEMCcloud!



Do More With Less With Enterprise Hybrid Cloud Introducing the latest Enterprise Hybrid Cloud versions

Introducing the latest Enterprise Hybrid Cloud versions

Cynthia O'Brien

Cloud Solutions at EMC

In today’s digital era innovation never ceases. Customers expect frequent improvements and application iterations on a daily basis.  We hold our developers to the same standards, which is why we are announcing the latest release of our Enterprise Hybrid Cloud today.

The hybrid cloud platform was designed to allow customers to focus on driving business value thanks to automated infrastructure services, workflows and application blueprints. To put today’s announcements into perspective, place yourself in the shoes of a hypothetical IT manager named John working for a national athletic club. Your IT team is developing a new application with class schedules, calorie expenditure trackers, payment portals, and more to differentiate the brand from competition.  The company started with several local gyms and grown to an Enterprise company with tens of thousands of customers with multiple data centers across the country.

 hybrid cloud

How will upgrading to the latest version of the Enterprise Hybrid Cloud  help?


  • Enterprise Hybrid Cloud has increased data center support by 2X


We learned a 2 site strategy was only the beginning of our customers’ hybrid cloud journey, so we’re doubling the data center support of Enterprise Hybrid Cloud.

With the gradual growth of John’s fitness company, several data centers popped up in various states to support expansion. Now, he can bring IT operations for up to 4 sites under one roof and centrally manage the hybrid cloud platform via a single self-service portal. He can transition even more applications into a hybrid cloud consumption model further unifying the company’s IT strategy.


multisite virtual machine


  • Change Data Protection Policies at any time


Application workload requirements rarely stay constant, nor does each workload call for the same policies. Now, existing backup policies can now be adjusted across multiple sites at any time throughout the lifecycle of a workload – making it easy to adjust service levels as workload requirements change.

  • Granular Protection with RecoverPoint for Virtual Machines

The latest release also provides support for RecoverPoint for Virtual Machine protection. This gives users the ability to protect individual workloads from a disaster and roll back to any point in time for either a single Virtual Machine or a consistency group or site thanks to improved granularity and continuous replication. Topology options also allow him to replicate workloads from one vCenter to another.


Recoverpoint for Virtual Machines

  • Enhanced virtual machine encryption services


In the previous release, John could encrypt data within a virtual machine at provisioning time. With the latest release, he benefits from “day 2 operations” for encryption services with the ability to add or remove encryption for Virtual Machines on-demand.  John now checks the workload’s encryption status directly from the cloud self-service portal.

The integration with CloudLink SecureVM has been also improved with the new vCenter Orchestrator plugin and workflows, so the same Virtual Machine templates for encrypted and non-encrypted workloads can be reused.

At the end of the day, upgrading the Enterprise Hybrid Cloud gives end users direct access to the IT resources they need without delay. With a, streamlined IT operations process John no longer needs to spend time picking up tasks from a queue and pertaining to them manually in multiple management interfaces.  Simplicity has been taken to a new level.

What’s next for Enterprise Hybrid Cloud?

For new customers, a new version will be generally available later this year providing support for VMware’s vRealize Automation 7’s new user interface. This single unified canvas gives users more of what they already love, plus great new features that will radically streamline your entire implementation strategy reducing the time it takes to get things up and running. IT Admins and App Admins both benefit from improved operational efficiency.


virtual machines

Business demands change on a regular basis and in today’s competitive IT environment, time is money. EMC Global Services accelerates time to value for Enterprise Hybrid Cloud with a comprehensive portfolio of services to speed adoption including newly enhanced Implementation Services. Operating model services help customers define and build the roles and processes to evolve from a technology-siloed IT organization to a services-oriented operating model.

Optimizing existing infrastructure and processes reduces costs and accelerates IT service delivery without sacrificing reliability. Time and money can be reallocated towards the next big thing, like John’s fitness application that will set his company apart from the rest!

To learn more, visit our Enterprise Hybrid Cloud resources:



Innovate Faster, Empower Developers and Accelerate IT Operations Introducing Native Hybrid Cloud - A Turnkey Fully Engineered Solution

Introducing Native Hybrid Cloud - A Turnkey Fully Engineered Solution

Technology innovation, market disruption and fear of losing touch with customers is driving the executive agenda of today’s enterprises. Success for traditional enterprises requires the ability to adapt and evolve to fast changing dynamics and customer demands. In order to achieve this agility and responsiveness, enterprises recognize the need to transform the way they engage with their customers, which, these days, is done largely through mobile and web applications.

Pivotal is a company that helps enterprises accelerate the digital transformation with an agile software developerdevelopment methodology and modern cloud platform. We understand the technical and organizational challenges that enterprises face during the transformation journey and believe that simplifying the technical environment is one way to smooth bumps along the way. For this reason, Pivotal is excited to be an integral part of the Native Hybrid Cloud (NHC). With the release of this new cloud-native stack, we are recognizing the ease with which full-stack capabilities can be deployed to achieve greater agility and flexibility in today’s fast changing market.   With NHC, we believe enterprises can quickly deliver a complete, integrated solution for on- and off-premises, cloud-native application development. Developers can leverage Pivotal Cloud Foundry to use the tools that best fit the project while improving operational efficiency and time to market.

Native Hybrid Cloud is a turnkey fully engineered solution that can be deployed in quickly without the complexity or uncertainty associated with building in-house. . While this solution has been engineered ahead of time, customers still never sacrifice the benefit of choice. Stack and (in the near future) VMware Photon platform, all integrated with the new hyper-converged VxRack System 1000 with Neutrino Nodes, providing a turnkey rack-scale system that provides enterprise grade Infrastructure-as-a-Service. For off-premise options users can leverage Virtustream, AWS or Microsoft Azure endpoints.

So what does this mean for the business at the end of the day? Without the friction of how applications are built, deployed and operated, developers can hit the ground running with new ideas and an “it just works” user experience. Developers can focus on generating value for customers ultimately enabling the business to innovate faster and accelerates business outcomes.

All Native Hybrid Clouds are sustained as one, with one contact for support, upgrades across the entire solution and a holistic portfolio of professional services designed to provide customers with a seamless cloud-native journey.

At Pivotal, companies that have the desire along with the right technology can develop groundbreaking applications that are differentiated and compelling to customers. To achieve success in a rapidly changing digital era, enterprises must innovate faster, empower developers and accelerate IT operations, which is why we believe the fully engineered NHC solution is a great way to begin the journey.


To learn more about the solutions, view EMC’s webpage.






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